Apple CEO Warns of Higher Device Prices Due to AI-Driven Chip Shortage TechCrunch
Apple CEO Tim Cook warns that rising memory chip costs, driven by AI demand, will lead to higher prices for upcoming devices like the iPhone and Mac. This situation, termed RAMageddon, has already seen chip prices quadruple, impacting Apple's profit margins. The company is also under pressure to enhance its AI features, which could further increase memory needs and costs for consumers.Market